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CES 2025, CEO Robert Ramsey, Ph.D. and Chief Scientist Michael Robinson, Ph.D. of Rain Technology, creator of the world’s most advanced directional display technologies, has shared expert commentary and select video explainers about:
The Market Outlook for Emerging Display Technologies
Whether for business or personal use, displays of all types are central to our everyday experience. However, the amount and type of information displayed, the types of devices themselves, the hardware technologies used to provide higher quality and more efficient images, and the situations in which these devices are used all continue to expand at an incredible rate. As such, significant market opportunity exists for companies developing innovative solutions. Experts in optics and photonics with a legacy in 3D cinema, Rain Technology scientists are radically changing the playing field for visual privacy and superior optical performance in emerging display technologies, which will transform the market by enabling the type of experiences that drive mass adoption through quality and comfort.
One of Rain Technology’s innovations that has been broadly adopted is Switchable Privacy™, a thin liquid crystal layer in the display that switches privacy on and off, preventing peripheral viewers from seeing sensitive content. See the details of how it works in this video: https://youtu.be/y05VX8Pundg. This has applicability across fraud prevention, securing confidential information, and ensuring personal privacy. It has already shipped millions of units through industry-leading partners. In addition, the company’s innovations in privacy have been successfully leveraged and deployed in the automotive sector. Specifically, No-Driver-Distraction™ helps create safer driving experiences by preventing driver distraction caused by light emitted from passenger screens, and Display Screen Branding™ provides off-axis brand promotion by manufacturers and retailers.
Rain Technology will subsequently be adapted to further define the future of AR and VR in gaming, business, medical, and military defense. Its patented approach, Anamorphic-XR™, which relies on common, easy to manufacture materials, delivers fundamentally superior capabilities to existing AR and VR optics to improve user experience, performance and comfort. It has the potential to significantly increase consumer adoption as well as time spent engaged with devices, opening new opportunities for consumer, enterprise, military and industrial uses.
A Big Leap in Visual Privacy for Every Device
Identity theft and data breaches are on the rise, compounded by mobile work, whether remote or simply in transit. Shoulder surfers, visual hackers, and snoopers are omnipresent. Although the market for adhesive-based privacy screens for smartphones, laptops and monitors is valued at over a billion dollars and set to double in five years, it is a stopgap, lacking the ability to be controlled by enterprise IT and security policy and compromising device performance and usability.
Consumers will begin to see device and display manufacturers as well as enterprise IT departments and application developers placing a higher priority on integrating software solutions with new embedded display technologies to deliver increased privacy and control at the source. This newfound level of security will put mobile privacy in everyone’s pocket and across laptops, point of sale, automotive, tablets, and other devices.
Rain Technology is powering this change. Its patented Switchable Privacy controls the viewing angle to protect enterprises and individuals from visual hacking, data fraud, and identity theft. Switchable Privacy is applicable across the displays for smartphones, laptops, POS and ATM terminals, automotive dashboards and in-cabin displays, and medical kiosks. See more about Switchable Privacy here: https://youtu.be/4IzHUionehY.
Key Advances in AR and VR Performance to Spur Mass Adoption
AR and VR devices have been hyped for decades but have yet to realize their potential. To achieve mass adoption, the device hardware must significantly improve in weight, power efficiency, brightness, image quality, and eye comfort. Rain Technology’s Anamorphic-XR represents a crucial advancement in the evolution of AR and VR features, functionality and performance.
Rising consumer interest and commercial long-term strategies from the major players in AR and VR will be complemented by substantial government investment in these innovations, particularly in headsets and navigation and targeting systems. This dual trajectory of technological enhancement, spurred by Anamorphic-XR, and strategic funding will propel the industry forward. This will effectively pave the way for broader integration by the leading AR and VR manufacturers into various sectors, ultimately transforming how people interact with their digital and physical environments. As these improvements are integrated, a surge in user engagement can be expected in terms of session time and application diversity, from entertainment to surgery to day-to-day interaction with the environment.
Opportunities to Capitalize on Display Innovations Today
To learn more, visit www.raintechnology.com.
CES 2025 news
CEO and expert in transport and Mobile tech. A fan 20 years, mobile consultant, Nokia Mobile expert, Former Nokia/Microsoft VIP,Multiple forum tech supporter with worldwide top ranking,Working in the background on mobile technology, Weekly radio show, Featured on the RTE consumer show, Cavan TV and on TRT WORLD. Award winning Technology reviewer and blogger. Security and logisitcs Professional.
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techbuzzireland.com
Leading real hands on tech review site in Ireland with technology, business news and more. Jim O Brien Tech.
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